Articulating the organization's case involves:

Mission and Vision: Clearly stating the organization's mission and vision, highlighting its core values and long-term objectives.
Needs and Solutions: Describing the specific needs or issues the organization addresses and presenting its solutions or approaches to tackle them.
Impact and Outcomes: Demonstrating the tangible impact the organization has made or intends to make, supported by data, testimonials, and success stories.
Programs and Initiatives: Detailing the various programs, projects, or initiatives the organization undertakes to achieve its mission, including their scope, methodology, and outcomes.
Financial Overview: Providing transparency regarding the organization's financial health, budget allocation, and how donor contributions are utilized to support its mission.
Call to Action: Encouraging readers to get involved, support the organization's work through donations, volunteering, or advocacy, and illustrating the difference their support can make.